SaaS Metrics: How to Measure the Success of Your Software

by Evolutyz Corp on March 15, 2023 in Analytics


The rise of software as a service (SaaS) has revolutionized the way businesses manage their software. With SaaS, businesses can access the latest software applications on a subscription basis and benefit from enhanced scalability and flexibility. However, measuring the success of a SaaS product is not always easy. Companies must track a variety of different metrics in order to get an accurate picture of how well their software is performing. Without proper metrics, it’s difficult to identify areas of improvement, understand your customer behavior, and make informed business decisions. In this blog post, we will take a look at 5 important SaaS metrics and explain how businesses can use them to measure their success.  

Monthly Recurring Revenue (MRR) 

MRR is the cornerstone of SaaS metrics. It’s the amount of revenue you expect to receive every month from your customers. This metric is essential because it shows the revenue trend over time and helps you forecast future growth. MRR is especially valuable in SaaS businesses because it represents the foundation of a company’s success and long-term sustainability. MRR is an important metric because it gives businesses a clear indication of their overall financial health and sustainability. 

 To calculate MRR, simply multiply the number of paying customers by the average monthly revenue per customer. 


Customer Acquisition Cost (CAC) 

CAC is the total amount of money you spend on acquiring new customers. It includes all the costs associated with marketing, sales, and onboarding. The lower the CAC, the better, as it means you’re spending less to acquire new customers. CAC is an important metric to track, as it helps you understand how well your acquisition efforts are doing. By keeping track of your CAC, you can make better decisions about how to allocate resources for customer acquisition 

Companies typically need to track their customer acquisition cost (CAC) in order to monitor the efficiency of their marketing, sales, and onboarding efforts. To calculate CAC, divide your total acquisition costs by the number of new customers. 


Customer Lifetime Value (CLTV) 

CLTV is the total amount of revenue you expect to earn from a single customer over their lifetime. This metric is important because it helps you determine how much you can spend on customer acquisition. If the CLTV is high, you can spend more on acquiring new customers. By understanding your customer’s CLTV, you can make more informed decisions about how to allocate resources and marketing budget. The longer customers stay with your company, the higher your CLTV will be.  

To calculate CLTV, multiply the average revenue per customer by the average customer lifespan. 


Churn Rate 

One of the most important metrics that companies need to consider is their product’s churn rate. Churn is the percentage of customers who cancel their subscription and stop paying for a product after a certain period of time. 

The number one reason companies lose customers is that they don’t deliver on what they promised. The churn rate also measures how well a company manages customer expectations and whether or not it can keep up with demand. Companies should compare their churn to industry benchmarks in order to gauge whether or not they are managing expectations well, predicting future growth, and keeping up with demand. If an organization has lower-than-expected churn, it can build a business case for more resources in order to improve its customer service and provide better service. 


Net Promoter Score (NPS) 

NPS is a measure of customer loyalty and satisfaction. It asks customers how likely they are to recommend your product to a friend or colleague. A high NPS score indicates that your customers are happy with your product and are likely to refer others. To calculate NPS, subtract the percentage of detractors (customers who give a score of 0-6) from the percentage of promoters (customers who give a score of 9-10). 

These five SaaS metrics are essential for measuring the success of your software. By tracking them over time, you can identify areas of improvement, make informed business decisions, and achieve sustainable growth. Remember, the key to success is not just measuring these metrics but also using them to drive meaningful changes in your business. When you embrace digital transformation, you can deliver better business value, nurture internal agility, and upgrade your performance – with less burden on your team. If you are ready to explore the world SaaS metrics and to take your business to the new heights, we can help you with that. Contact us today at and let us know how we can help you.