February 15, 2019
The mobile industry has seen rapid growth in the last decade in terms of technology and the number of applications available for any problem. A substantial chunk of this growth period involved the evolution of smartphones which led to the innovation of software applications or apps to enhance the digital experience which the smartphones could easily support.
This easy access makes way for a huge market sprouting with opportunities for app developers. However, a huge market brings along an equally large competition where creators aim to constantly innovate to achieve a higher percentage of user attention.
The path to a successful mobile application does not end at a smooth functioning and innovative design. The failure percentage of mobile apps is extremely high in the market and sometimes, in spite of being highly utilitarian. These are the five primary reasons why most mobile apps fail:
Testing on most platforms helps bugs to surface, preventing probable fatal crashes. Use of MVP or Minimum Viable Product technique is also highly advised since it helps to develop an idea of the target audience and their reaction to the app’s features.
It is of paramount importance that an effective marketing strategy is established along with advertisement tools in terms of appetizing app videos, screenshots, etc., provided there is a well-suited logo to represent your app image. Clever launching schemes must be devised to bring these under the limelight.
It is always recommended that a rich user interface is initiated to help the features of your app bloom to its optimum.
The best strategy is to follow the competitors closely on their actions and improvise accordingly such that you always have an edge over them. The power of Analytics and Machine Learning can be used to detect the trends and patterns the competitors comply to frequently.
Considering these points, one must know that there is no pre-cooked recipe for a successful app. However, the above points are the most commonly overlooked pitfalls that app developers fall prey to, and thus, they must be avoided consciously. Experts at Evolutyz help secure a mobile application against all these pitfalls and more.
Make your mobile app stand out. Contact us now!