In our previous post we talked about email marketing for recruiters today we will explain how to start an email marketing campaign for your business – follow these simple steps to run a successful email marketing campaign.
For running an effective email marketing campaign your objectives must be clearly defined.
For starting an email marketing campaign you must choose the right service provide, we strongly recommend you not to go with Gmail, Outlook, Hotmail or another platform to send bulk emails. There are companies’ i.e Constant Contact, Mad Mimi or Mail Chimp etc who create and manage your email marketing database, customizing email template. Many companies provide a free trial service that helps you to choose the right one for your business.
For building an email list all you need is to provide sign up or subscription option to your website which will automatically link directly to the email database. By enabling this option you can easily build a list of your potential and existing customers.
Before starting up your campaign you must know the law and rules as it may differ country to country. In the USA your email must be CAN-SPAM Complaint . Rules are as follows
When you create your email make sure you follow the check list-
Once you are through with the process its time to send your email to recipients but to measure its success rate send your email accordingly.
After sending the email now its time for you to measure its success rate by going through the analytics process and monitor the user’s response on your email this may include